Find out whether AI can find, understand and recommend your business

AI visibility is how often and how accurately a business appears when people use AI assistants such as ChatGPT, Google AI, Copilot and Gemini to research a category, compare providers or ask for recommendations. It is not a fixed ranking position: outputs are probabilistic, vary by prompt and mode, and should be measured as a rate across repeated tests.

Every question is asked many times, not once. Research by SparkToro across roughly 2,961 prompt runs found less than a 1-in-100 chance that ChatGPT or Google AI return the same list of brands on two runs of an identical question. A single test is therefore close to meaningless. We run each question repeatedly from logged-out sessions with memory disabled, record the assistant mode, timestamp every run, and report the result as a citation rate with a range rather than a yes or a no.

There is rarely one cause. Common problems include critical information that some crawlers cannot retrieve reliably, unclear or inconsistent entity details, content that does not answer the questions buyers ask, weak external brand presence, or simply insufficient relevance for the specific prompt. Because assistant outputs vary, one failed test is not enough evidence to diagnose invisibility.

They overlap substantially. Google describes GEO and AEO as still being SEO for its generative search features, because crawlability, indexing, useful content, reputation and page quality still matter. The measurement differs: traditional SEO tracks rankings and clicks, while AI visibility also tracks whether a brand is mentioned, cited or recommended across repeated assistant responses.

There is no switch that guarantees a ChatGPT recommendation. Start by making the site crawlable and the business identity clear, answer the buyer questions that matter, keep names and facts consistent across profiles, and build genuine brand presence beyond your own domain. Then measure the same buyer questions repeatedly to see whether recommendation frequency changes.

An assessment of how AI systems currently interpret the business, identification of the structural, semantic and credibility gaps blocking eligibility, an AI Visibility Readiness verdict, and a prioritized list of what to fix and in what order.

Visible2 publishes its prices. The AI Visibility Scan is free. The AI Visibility Setup, which installs the technical and entity foundations identified by the scan, is 495 US dollars. The AI Visibility Roadmap, which measures actual assistant visibility and includes the Setup, is 1,195 US dollars. The AI Visibility Fix, which implements the Roadmap findings, is 3,450 US dollars. Ongoing AI Visibility Monitoring is 179 US dollars per month and can be stopped at any time. A 45-minute recorded review call is an optional 195 US dollars. Each service is priced separately, with no retainer and no minimum term. The Roadmap includes everything in the Setup, so nobody pays for the same work twice.

Measurement works on any platform. The free AI Visibility Scan, the AI Visibility Roadmap and ongoing Monitoring read your site the way a crawler does, so the platform makes no difference to any of them. Implementation is different: the AI Visibility Setup and the AI Visibility Fix are carried out directly on WordPress, because that is where we can do the work ourselves rather than hand you a list of instructions and hope. On other platforms we supply the exact changes and where they go, and quote separately if you want us to make them.

Structural changes can be made in days, but AI systems re-crawl and re-interpret on their own schedule, so visible change typically appears over weeks rather than days. Anyone guaranteeing a specific placement in a named AI assistant by a specific date is guaranteeing something they do not control.

A free AI visibility scan checks whether your website gives AI systems enough clear, machine-readable and corroborated information to understand your business. Visible2 checks machine readability, entity definition, name consistency, crawler access, corroboration readiness and answerability, then shows the complete findings and priority fixes.

The Visible2 free AI visibility report includes your readiness score, the crawler-view of your homepage, every technical and entity check we ran, the highest-priority issues, the evidence behind each finding and practical actions to improve them. The report is not a claim that an AI assistant currently recommends you; it measures whether your site is ready to be understood and considered.

Yes. The Visible2 AI Visibility Scan is free to run. You see the complete on-screen findings without a credit card or account. You can choose to receive the report by email, but the result itself is not hidden behind a paid tier.

No. The free scan measures readiness by reading your website as a crawler does. Directly measuring whether ChatGPT, Google AI, Copilot or other assistants mention a business requires repeated prompts because individual AI answers vary. Visible2 measures that separately in the AI Visibility Roadmap and reports citation rates rather than one-off screenshots.

AI readiness asks whether an assistant can understand, verify and describe your business from the information available. AI visibility asks whether assistants actually mention, cite or recommend you for relevant buyer questions. The Visible2 Free AI Visibility Scan measures readiness. The Roadmap measures observed visibility through repeated testing.

Generative Engine Optimization, or GEO, is a term for work intended to improve how content appears in generative search and AI-generated answers. Google says GEO and AEO are still SEO from its perspective, so useful GEO should strengthen the same fundamentals: crawlability, unique content, clear entities, trustworthy evidence and measurement rather than AI-only hacks.

AI SEO is the practical overlap between search optimization and AI visibility: making content crawlable and useful, defining the business clearly, publishing non-commodity answers, earning corroboration and measuring whether AI systems actually surface the business. It extends SEO rather than replacing it.

Start by separating readiness from observed visibility. A readiness scan checks whether your website can be crawled, understood and attributed correctly. Observed visibility requires repeated testing of the unbranded questions buyers ask, because one AI response is not stable enough to support a conclusion.

An AI visibility checker is a tool that assesses whether a website contains the technical, entity and content signals needed for AI systems to understand it. A useful checker should show its evidence, say what it did not test, and avoid presenting website readiness as proof that ChatGPT or another assistant currently recommends the business.

The scan is the automated assessment. The report is the documented output: the score, evidence, passed checks, blockers and recommended actions. Neither should be confused with measured AI visibility, which requires repeated testing of real buyer questions across assistants.

Visible2 was founded by Jennifer McShane Bary. She has extensive experience building and operating businesses across multiple industries and brings a commercial rather than theoretical approach to AI visibility. Visible2 is an independent consultancy and is not affiliated with similarly named brands in telecom, health, or clinical research.