AI visibility measured before it is marketed
Visible2 is an independent AI visibility consultancy. We separate a simple question — can AI understand your business? — from the harder one: does AI actually mention, cite or recommend it?
The shortlist is drawn up before anyone visits a website.
What Visible2 actually does
Visible2 measures whether businesses are technically ready to be understood by AI systems, whether assistants actually surface them for buyer questions, and which changes the evidence supports.
We do not treat AI visibility as a new label for ordinary SEO. Search rankings, machine understanding, entity confidence and AI recommendations overlap, but they are not the same measurement. Our work is built around making those distinctions explicit.
Start with the Free AI Visibility Scan. If the foundations are sound, there may be nothing technical to buy. If the real question is whether assistants actually mention you, the AI Visibility Roadmap measures that separately.
Evidence before recommendations
We publish the methodology. Buyer questions are run repeatedly because individual AI answers vary. Results are reported as rates with ranges rather than one-off screenshots.
We show the full technical finding. The free scan includes passed checks as well as problems so a business can see what does not need changing.
We do not guarantee a placement. No supplier controls whether a probabilistic assistant will mention a business on a future query.
Jennifer McShane Bary
Jennifer McShane Bary is the founder of Visible2, an AI visibility consultancy focused on helping businesses understand how they are discovered, interpreted and recommended by AI systems. With extensive experience building and operating businesses across multiple industries, Jennifer brings a commercial rather than theoretical approach to AI visibility.
Visible2 was built around a simple principle: measure what AI can understand, identify what the evidence says is missing, fix it, and measure again.
What we will not tell you
That a score guarantees visibility. Readiness removes blockers; it does not force an assistant to recommend you.
That one screenshot is a measurement. AI answers vary, so observed visibility needs repeated testing.
That every failed check deserves a fix. A short contact page, for example, does not need padding simply to satisfy a threshold.
That you necessarily need us. If the evidence says the site is already sound, we will say so.
Visible2 in one sentence
Visible2 measures and improves the signals that help AI and search systems identify, retrieve and describe a business accurately. The work covers machine readability, entity clarity, crawler access, answerable content and corroboration readiness, then separates that technical readiness from measured visibility in assistants such as ChatGPT, Google AI, Copilot, Gemini and Perplexity. Visible2 delivers a free AI Visibility Scan, an AI Visibility Setup, a measured AI Visibility Roadmap, an AI Visibility Fix and ongoing AI Visibility Monitoring.
Visible2 is not affiliated with similarly named brands in telecom, health, or clinical research. Visible2 is an independent consultancy.
Start with evidence, not a sales call
Run the free AI visibility scan and see the complete findings before deciding whether you need anything else.