Define buyer questions
Use the questions a prospective customer would genuinely ask, not prompts designed to force the brand into the answer.
Visible2 Knowledge Center
ChatGPT Visibility
ChatGPT visibility is how consistently a business is mentioned, cited or recommended when relevant questions are asked in ChatGPT.
What is ChatGPT Visibility?
ChatGPT visibility is how consistently a business is mentioned, cited or recommended when relevant questions are asked in ChatGPT.
There is no permanent “ChatGPT ranking” equivalent to a conventional search position. Answers can vary between runs, so visibility should be measured as a repeatable rate across a controlled set of buyer questions.
How to check ChatGPT visibility
Run them repeatedly
One screenshot is anecdotal. Repeat the same questions over time and record mentions, citations and recommendation position.
Separate branded and unbranded prompts
A system knowing your name is different from recommending you when the user has not supplied it.
Compare competitors
Measure which businesses are selected alongside you and which sources appear to support those selections.
Why a business may not appear in ChatGPT
Common causes include weak crawlability, ambiguous business identity, thin or indirect answers, inconsistent external information, limited third-party corroboration, or simply insufficient relevance to the question being asked.
Can you guarantee a ChatGPT recommendation?
No. AI assistants are probabilistic systems and their outputs change. The practical goal is to improve eligibility and evidence, then measure whether recommendation frequency improves.
First make the site eligible for ChatGPT search
OpenAI's current guidance says websites should allow OAI-SearchBot if they want to be eligible for inclusion in ChatGPT search results. OpenAI also states that placement is not guaranteed.
This is an important distinction: crawler access is a prerequisite, not a visibility strategy. A site can be fully crawlable and still not be relevant or authoritative enough to be selected for a particular question.
OpenAI: make your website available in ChatGPT search results →
Three ChatGPT tests answer three different questions
Branded recognition
“What is [brand]?” tests whether ChatGPT understands the entity and whether the description is current.
Unbranded discovery
“Who provides [service] in [market]?” tests whether the business is selected without being supplied in the prompt.
Source quality
Inspect citations and supporting sources to see whether the answer relies on owned pages, independent evidence or stale information.
What should I do next?
Start with evidence. Run the free Visible2 scan to check whether the website foundations are in place. If the site is ready, move to repeated measurement of the buyer questions that matter rather than making speculative changes.
Related evidence
Go deeper on this topic
Supporting guides, case studies and measurement notes from the Visible2 Knowledge Center.
Does ChatGPT know my business? How to test it properly
Knowing your name and recommending you to a buyer are two different tests.
The ChatGPT answer you saw about your business was probably wrong
Not because ChatGPT is unreliable. Because you looked once.
AI search citations: mentions, sources and recommendations are not the same thing
A cited page, a named brand and a recommended provider are three different outcomes. Measure them separately.
See what AI can understand about your business
Run the free scan and get the complete findings.