Entity SEO for AI search: clarity before cleverness
Structured data can make relationships explicit. It cannot manufacture authority or guarantee citations.
Visible2 is an AI visibility consultancy that helps businesses understand how AI systems interpret, trust, and recommend websites in AI-driven search and discovery.
Many sources go in. One answer comes out — and it is not the same answer twice.
Structured data can make relationships explicit. It cannot manufacture authority or guarantee citations.
Think in four stages: eligibility, retrieval, confidence and selection — then measure the output.
Read: How AI assistants choose which businesses to recommend →
Knowing your name and recommending you to a buyer are two different tests.
Read: Does ChatGPT know my business? How to test it properly →
Five steps, in order: access, identity, useful answers, corroboration and repeated measurement.
Whether AI assistants understand your business well enough to recommend it. It is not a ranking, and it works differently to search.
Which signals are supported by evidence, which are repeated without any, and what actually moves the needle.
Not because ChatGPT is unreliable. Because you looked once.
Read: The ChatGPT answer you saw about your business was probably wrong →
The overlap is real and most of the industry overstates the difference. Here is the honest version.
Read: AI visibility and SEO: what actually differs, and what does not →
A missing AI mention can come from crawlability, relevance, identity, external evidence or simple response variability. Check the causes in the right order.
Visible2 has officially launched as an independent AI visibility consultancy, focused on helping businesses understand how modern AI systems interpret, trust, and recommend brands during AI-driven…
Read: Visible2 Launches as Independent AI Visibility Consultancy →
Visible2 is not affiliated with similarly named brands in telecom, health, or clinical research. Visible2 is an independent consultancy.